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12 Hours of
Google Analytics and Tag Manager
Growing SalariesThe entry-level salaries in the field of web analytics are growing by 5-10%.
Job OpportunitiesOur Google Analytics online course will help you to kick-start your career as a web analyst.
Who Should AttendProduct & brand managers, web analysts, SEO specialists, entrepreneurs
Salary PackagesWeb Analysts and marketing managers earn a median annual salary around ₹10 lakhs.
Expert FacultyThis Google Analytics online training is taught by some of the best Google Analytics experts.
Are you looking to further your analytics skills and improve the performance of business websites? Google Analytics is one of the premier tools used for analyzing web traffic data. In fact, more than 60% of Fortune 500 companies use the premium software to understand and improve the performance of their websites in terms of visitors, their acquisition, and their interaction with the site.
Manipal ProLearn’s Google Analytics and Google Tag Manager certification course will introduce you to the platform and help you get familiarized with its basic and advanced functions. You’ll be able to learn Google Analytics online - right from creating an account, implementing tracking codes, to setting up data filters. You'll also learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze the basic audience, acquisition, and behaviour reports, and set up goals and campaign tracking to improve your website’s performance and get actionable insights.
After completing the Google Analytics and Google Tag Manager training, you’ll be considered as a strong and competent web analyst. The video lectures and exercises will help you to:
- Use Google Analytics for capturing visitor’s engagement on your websites or mobile apps.
- Measure website’s or mobile app’s performance and visitor’s behaviour.
- Use Google Analytics reports for creating strategies to improve traffic and visibility on your website or mobile app.
Product & Brand Managers
Need for Website Analytics
Important parameters to track
Introduction to Cookies for data collection
What is Google Analytics
The account structure
Main features and limitations of GA
Metrics & Dimensions
How data is collected
How Data is Configured and Processed
How Reports are generated
Define your business objectives
Create a measurement plan
Setting up GA account
Setting up Property and Views
Installing Tracking Code on your site
Setting up Goals
Setting up filters
Integrating with AdWords and Google Webmaster Tool
Setting up and Measuring campaigns using URL builder
Using the Reporting Interface
Creating Custom reports
Real Time Reports
Setting up e-commerce tracking
Understanding customer behaviour on your site
Analysing shopping behaviour on the site
Introduction to Google Tag Manager
Setting up Google Tag Manager
Collecting data using Tag Manager
Using tags for remarketing
Introduction to mobile app analytics
Measuring user acquisition
Measuring user behaviour
Optimizing app usage and revenue
Currently, none of the courses has an entrance test. But some certifications might have their prerequisites which are mentioned on the respective course pages.
The course material access will be active till the validity of your course which is 12 months from the date of your enrolment.
Manipal ProLearn gives learners an edge when it comes to employment opportunities. By partnering with industry leaders to provide quality courses, we add to your individual skill set and make you industry ready. Also, the constantly expanding list of top-end knowledge partners ensures that learners are exposed to the latest developments and trends across sectors.
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