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Google Analytics and Tag Manager

Master Google Analytics and help to grow businesses through intelligent data collection and analysis with our Google Analytics and Google Tag Manager certification course.

75+
Hours
327
Learners
24x7
Online LMS
12 Hours of
Practice Simulations

75+
Hours

327
Learners

24x7
Online LMS

12 Hours of
Practice Simulations

₹ 11,800

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Google Analytics and Tag Manager

Overview

Growing Salaries

The entry-level salaries in the field of web analytics are growing by 5-10%.
Job Opportunities

Our Google Analytics online course will help you to kick-start your career as a web analyst.
Who Should Attend

Product & brand managers, web analysts, SEO specialists, entrepreneurs
Salary Packages

Web Analysts and marketing managers earn a median annual salary around ₹10 lakhs.
Expert Faculty

This Google Analytics online training is taught by some of the best Google Analytics experts.

Growing Salaries

The entry-level salaries in the field of web analytics are growing by 5-10%.

Job Opportunities

Our Google Analytics online course will help you to kick-start your career as a web analyst.

Who Should Attend

Product & brand managers, web analysts, SEO specialists, entrepreneurs

Salary Packages

Web Analysts and marketing managers earn a median annual salary around ₹10 lakhs.

Expert Faculty

This Google Analytics online training is taught by some of the best Google Analytics experts.

About Course

Are you looking to further your analytics skills and improve the performance of business websites? Google Analytics is one of the premier tools used for analyzing web traffic data. In fact, more than 60% of Fortune 500 companies use the premium software to understand and improve the performance of their websites in terms of visitors, their acquisition, and their interaction with the site.

Manipal ProLearn’s Google Analytics and Google Tag Manager certification course will introduce you to the platform and help you get familiarized with its basic and advanced functions. You’ll be able to learn Google Analytics online - right from creating an account, implementing tracking codes, to setting up data filters. You'll also learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze the basic audience, acquisition, and behaviour reports, and set up goals and campaign tracking to improve your website’s performance and get actionable insights.

What skills you learn

After completing the Google Analytics and Google Tag Manager training, you’ll be considered as a strong and competent web analyst. The video lectures and exercises will help you to:

Use Google Analytics for capturing visitor’s engagement on your websites or mobile apps.
Measure website’s or mobile app’s performance and visitor’s behaviour.
Use Google Analytics reports for creating strategies to improve traffic and visibility on your website or mobile app.

Who Should Attend this course

Product & Brand Managers

Web analysts

SEO specialists

Entrepreneurs

Product & Brand Managers	Web analysts
SEO specialists	Entrepreneurs

Key Features

A practical approach to Google Analytics

Master Google Analytics and Google Tag Manager right from their implementation, interface dashboard explanation, different report analysis, to data interpretation.

Experiential Learning Model

The course is taught through an experiential model that incorporates several strategies including video lectures, reading materials, practical demos, simulations, self-assessment quizzes, and online mock tests.

Google Analytics Individual Qualification Certification

All the concepts and simulations explained in this Google Analytics certification course are designed keeping in mind the Google Analytics Individual Certification requirements. After completing this course, you’ll be able to pass the GA IQ online test wi

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and other means of communication.

Communication

Course Curriculum

1.1 Introduction to Web Analytics

Need for Website Analytics
Important parameters to track
Introduction to Cookies for data collection

1.2 Overview of Google Analytics

What is Google Analytics
The account structure
Main features and limitations of GA
Metrics & Dimensions

1.3 Deep Dive into Google Analytics Platform

How data is collected
How Data is Configured and Processed
How Reports are generated

2.1 Things to do before implementing GA

Define your business objectives
Create a measurement plan

2.2 Implementing Google Analytics on your site

Setting up GA account
Setting up Property and Views
Installing Tracking Code on your site
Setting up Goals
Setting up filters
Integrating with AdWords and Google Webmaster Tool
Setting up and Measuring campaigns using URL builder

2.3 Reporting Interface

Using the Reporting Interface

3.1 Using Google Analytics Reports

Audience reports
Acquisition reports
Behaviour reports
Conversions
Creating Custom reports
Intelligence Events
Real Time Reports

3.2 E-commerce Analytics

Setting up e-commerce tracking
Understanding customer behaviour on your site
Analysing shopping behaviour on the site

3.3 Google Tag Manager

Introduction to Google Tag Manager
Setting up Google Tag Manager
Collecting data using Tag Manager
Using tags for remarketing

3.4 Google Analytics for Mobile Apps

Introduction to mobile app analytics
Measuring user acquisition
Measuring user behaviour
Optimizing app usage and revenue

Frequent Questions we get

Why should I take up a Manipal ProLearn course?

Manipal ProLearn, a part of Manipal Global Education Services, offers a variety of professional certification courses across Technology, Digital Marketing, Data Sciences, Project Management, and Finance domains.

Carrying forward the Manipal legacy of over six decades in education, Manipal ProLearn helps working professionals and students to enhance their skills and fast-track their careers. Manipal ProLearn has partnered with industry leaders like Google, Microsoft, AWS Educate, EY, Sandbox, Manipal Academy of Higher Education, and Chartered Institute of Management Accountants (CIMA) to provide quality courses that add to your skill set.

We have redefined learning in the professional certification program space with a wide range of course options taught by expert faculty on an award-winning learning platform. Benchmarked against global certification standards of PMI, CIMA, PMBOK etc., our course content is designed and developed by industry experts. Not only are these certification courses good for skill enhancement, but with industry recognised certification, they are also a great value-add to one's resume. Over the last two years, more than 80,000 learners have advanced their careers with the help of our courses.

Do I have to clear any entrance (screening) test before taking up the course?

Currently, none of the courses has an entrance test. But some certifications might have their prerequisites which are mentioned on the respective course pages.

What type of support can I expect in terms of course material, assessment, evaluation, feedback, discussion forums, mentoring etc.?

Once you have enrolled in a course, you will receive a welcome e-mail and a telephonic call from our customer support team. The features offered as part of the course will be explained clearly by our representative and also will also be listed in the mail correspondence.

Besides, our Customer Support team is available between 8 AM to 8 PM every day to help students on any course related issues.

Will I be able to access the course material post-completion too?

The course material access will be active till the validity of your course which is 12 months from the date of your enrolment.

How will successful completion of the course improve my job prospects?

Manipal ProLearn gives learners an edge when it comes to employment opportunities. By partnering with industry leaders to provide quality courses, we add to your individual skill set and make you industry ready. Also, the constantly expanding list of top-end knowledge partners ensures that learners are exposed to the latest developments and trends across sectors.

In case you come across any issue, please write to us at support@manipalprolearn.com and we will be happy to assist you. For a quicker response, use your registered e-mail id to reach out to us. Our Helpdesk is also available at 1800-103-5941 (Toll-free within India) and +91-80-42515887 and it is operational between 10:00 AM and 7:00 PM IST (Monday through Saturday). All tickets will be addressed within 48 hours.

Do you have a refund policy if I am not satisfied with the course and want to withdraw? Is there a timeframe for the same?

All refund requests received by Manipal ProLearn are processed through the same gateway within 14 working days of receiving the request. For any exceptional cases where you have not received the refund amount, please write to us at support@manipalprolearn.com We shall get back to you with an update on your refund request or valid reasons in case of rejections.

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